Launching Timing for Digital Products with Consumers’ Variable Needs

Digital services for consumers

Diffusion of new products with recovering consumers

We consider the diffusion of new products in the discrete Bass-SIR model, in which consumers who adopt the product can later “recover” and stop influencing their peers to adopt the product. To gain insight into the effect of the social network structure on the diffusion, we focus on two extreme cases. In the “most-connected” configuration, where all consumers are interconnected (complete networ...

Inclusive Design: products for all consumers

Digital contents management for improving consumers' experience

In recent years, many studies are focusing on the best practices which make stores (both physical and virtual) more attractive, interesting and trustworthy for consumers [1]. The use of customized and efficient communication strategies addressed to specific consumers is an important topic of research [2] [3]. Furthermore, a growing interest has been put on the ways producers’ and retailers’ kno...

Green: Marketing, Products and Consumers

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...